We were tapped by Luminary Podcasts to work on an enhanced, cohesive visual identity that resonated with their online audience across several distinct top-tier podcast properties. Working closely with the brand's strategy and design teams, we optimized their use of motion graphics; created impactful, efficient video templates; incorporated platform best practices (thumbnails, captions); and refined designs based on feedback from targeted testing.
Motion Logo Refresh
We refreshed the end card motion graphics used across all Luminary podcasts to align with the brand's logo update. Our animation strikes a balance between polished and playful, reflecting the brand's core values.
Podcast Templates: Spooked
How do you convert audio-only podcasts into engaging video content for Instagram? We developed motion templates for Luminary's social media, as in this example for Spooked, a supernatural-themed podcast, designing the creative as well as optimizing the template based on A/B testing and platform-specific best practices.
Podcast Templates: The Midnight Miracle
This sample for The Midnight Miracle, a podcast featuring Dave Chapelle and the members of Black Star, includes a smoke simulation, VHS glitch effect, and an "interactive" tape deck with meters that parallel the audio, all echoing the show's retro vibe. Of course, we made the artwork easy to update, passing this along to the client for future adaptability.
