High stakes, high drama, and even higher hair ambitions - Extreme Hair Rescue is K18’s bold foray into reality-style branded storytelling. Hosted by top stylists Alfredo Lewis and Phillip Wolff, the series transforms real hair horror stories into jaw-dropping recoveries using K18’s breakthrough molecular repair technology.
Our approach: cinematic storytelling meets TikTok-fueled virality, crafting a high-energy, binge-worthy series that blurs the line between entertainment and education.
