Film a complete campaign (18 videos, 12 boomerangs, and 93 stills), all in a three-day shoot? Oh yes, we did! Nioxin's agency entrusted us with the launch of the brand's hair regrowth kit, including variations for a Europe-only product, with requests for candids, beauty shots, kit packshots, and product shots that could both create awareness and drive purchases. We responded by producing visuals with a bright, natural, warm feel and lots of lifestyle cues. It's not high fashion; it’s real life, elevated, with hero moments that resonate and contexualize the product journey.