Matrix | Brass Off

Matrix wanted to bring attention to a noteworthy product via a paid Instagram native campaign (including vertical video), but at the height of the pandemic, full-scale production wasn’t possible. We remotely directed social star Lory T. and her family to capture the best possible organic footage, creating the script from the brand’s marketing materials, taking advantage of the talent’s sunny locale to add energy to the shots, and zhuzhing up the spots with peppy editing and slick graphics.